Ópticas Lince is a group with more than 25 years of experience, being already a reference in health and ocular accessories inPortugal, region where it owns the majority of its stores, although it is also present in the coast of the country.

The main concerns in developing this site were the creation of an area with a map showing that they were present in several municipalities of Portugal, a campaign area, a page to consult agreements and conventions by location and a news page that allows the constant updating of the site.

The site was developed taking into account the Marketing and Communication Plan. Through these documents, it was possible to gain a better understanding of the competition and the target public, anticipate crisis situations by developing strategies, define the means of promotion to be used and their duration and cost.

Hope you like the full website:
www.opticaslince.com