Excellence, authenticity, sophistication and differentiation. These are the values ​​for which Portugal Selected is set.

The brand, which sells Portuguese premium products online only abroad, wanted to know which markets were most attractive for the marketing of its products and subsequently to know the best ways to launch and consolidate in those same markets. The elaboration of a marketing plan that answered all these questions and allowed the definition of concerted strategies for the brand was essential.

With the marketing plan drawn up, the Portugal Selected brand was not only aware of the most attractive markets for the marketing of its products, it also allowed the definition of objectives, the knowledge of its target audience as well as the elaboration of marketing strategies. The document also integrates the definition of marketing-mix policies, considering costs and optimizing the marketing budget.

Portugal Selected also needed a branding that translated the brand philosophy, which was achieved through the visual identity developed by the Platform. Created the logo, it was possible to develop the stationary for the brand as well as the characteristics, packaging and labeling of its products.

Being an e-commerce brand, the responsive website was developed with WordPress management platform. The site features contemporary and sophisticated graphic design, reflecting the brand philosophy, and your online store encourages the intuitive process.

The digital marketing actions also integrated the creation and management of brand social networks. The Platform was also responsible for the content marketing of Portugal Selected. The communication strategy outlined also includes actions of media relations, crisis management, public affair and organizational communication.